About this tool
Why use this tool
US clothing and shoe sizes diverge from European, UK and Asian systems, and even between US brands. A US Women's 8 dress might fit like a European 38 or an Italian 42; US Men's shoe 10 = UK 9 = EU 43. Reliable conversion matters when shopping on ASOS, Zara Europe, Uniqlo Japan, buying imported athletic wear, or gifting internationally. There's no single ISO standard universally adopted — brands maintain proprietary size charts.
How it works
Conversion uses established equivalence tables. Women's dresses: US 8 = UK 12 = EU 40 = IT 44. Men's suits: US 40R = EU 50R = UK 40. Shoes: US Men's 10 = UK 9 = EU 43 = 27 cm (Mondopoint ISO 9407). Women's shoes: US 8 = UK 6 = EU 39 = 24 cm. Jeans use waist inches for men (US Men's 32 = 32-inch waist) and numeric sizes for women.
Real example
You want to order a dress from a European brand tagged size 40: that's a US 8 (Medium). A pair of Adidas sneakers in EU 43 = US Men's 10 = US Women's 11. A UK-made shirt collar 15.5" = US 15.5" = EU 39.
Practical tips
Always measure yourself precisely with a fabric tape: chest, waist, hips, inseam, shoe length in cm. Compare to the specific brand's size chart — FTC guidelines require accurate size labeling but tolerances vary. Measure feet at the end of the day when swollen. US brands like Old Navy, Gap and Levi's tend to run large (vanity sizing); European brands (Zara, H&M) run small; Japanese brands (Uniqlo) run smallest. Check return policies: Amazon, Zappos and Nordstrom offer free returns; smaller retailers may charge $8–$15. Use half-sizes for shoes and check width (D standard, EE wide, B narrow). International orders may hit customs duties above $800 (de minimis threshold).
Disclaimer
Conversions are approximate — every brand maintains its own chart. Verify the retailer's specific size guide and prefer measurements in inches/cm over letter or number codes. This tool doesn't replace trying on in-store. Return shipping from the US to Europe can cost $30+; factor this into online purchases.